When the glare
of media attention falls on you, your business, office or agency, the
right words and message are crucial. When you are seeking news media attention,
knowing exactly what to say and how to say it will make the most of that
This is the importance
attached to understanding how newsrooms work. Knowing how to present a
story and sell it to the news media makes the difference, time after time.
however, can threaten everything you have built. A misplaced word or an
unintended phrase in response to skeptical or aggressive media questions
can create a public relations nightmare.
is important to get out in front of a bad story. On other occasions, reacting
is best - as long as the reaction is the right one. The strategies and
tactics involved in either case must be fashioned quickly, carefully and
has 30 years of experience working with the news media. Our work has been
used by everything from local to national news media. We are equally at
home dealing with print, radio and television.
This is the arena
in which Korda Communications works. Successfully.